Monday, July 22, 2013

MondayMakeover - What I would do for Hobby Lobby - "Christmas In July" campaign

As a graphic designer there are some opportunities I want to cross my path.
One of those opportunities is designing for Hobby Lobby.

This time of year, Hobby Lobby will bring out their Halloween decorations, Thanksgiving decorations and Christmas decorations. While walking the isles of Hobby Lobby I thought to myself, they should have a guide that can help people with home decor, crafts, party decor, art and fabrics. So why not a Christmas In July Holiday Guide that introduces their products, offers suggestions for decoration for Fall, Halloween, Thanksgiving, Winter and Christmas; also including craft ideas and fashion ideas.
The followings images is what I would do, if I had the opportunity to design for Hobby Lobby.
Side note: I am a fan of Hobby Lobby home accessories, I often visit the after season isle where products are 66%-80% off - Just an FYI.

Your guide through the Holidays.

• Full Color 17x11 flat - 8.5x11 folded, front & back 8 page magazine spread
• E-Marketing blast
• Facebook promotion the week prior
• Released as a Sunday newspaper insert that will also be in Hobby Lobby stores the
  following Monday.
What make this insert different than the others is, the magazine would include tips & tricks from Interior Designers and Fashion Designers, Ideas from popular bloggers.

Outside Cover
Inside Cover includes a letter from the CEO, letter from the editor and
Christmas party idea including color palette.
You can create this "Noel" craft and Autumn section cover.
images featuring Hobby Lobby home accessories and you can create this Holiday mantel.
Winter fashion idea including color palette and Fall wedding fashion ideas.
Halloween outdoor decorations - party ideas and Winter home ideas and color palette.
Winter cover section and you can do this Halloween craft.
You can do this Christmas table display and Black Friday teaser ad.

DIGITAL MARKETING

 
Email Blast / E-Marketing


Facebook Cover teaser