A restaurant menu design reflects of the restaurant. The menu descriptions, layouts and colors, formal, casual or playful, should match your restaurant concept, the location and/or theme. wikihow.com provide steps you can take and ideas to consider throughout the process. musthavemenus.com provides examples of best practices when creating menus answering the question "how you want your customers to feel when they walk in your restaurant". Also lynda.com has several tutorials and exercise files for designers to use and learn from.