These package design has 2 elements
1. The package that holds the product
2. The box design that holds the package
bareMinerals (eyelid primer) has a simple, clean look while Too Faced (lip primer) has a very feminine embellished look. Both work. Color and font style play a big part in targeting these products. One is youthful and the other is mature. Package design adds to the cost of a product too! both are high end products. If you ever go into an ULTA look at how products are displayed. On one side of the store is products you will find at any drugstore on the other is High End brands. The high end brands have strategic displays that showcase their products.
How successful are your favorite products at branding & marketing?